Dewar’s Whisky signs partnership with US Open
USGA sign up Dewar's Whisky as a US Open partner
Dewar’s Scotch Whisky has been announced as the official blended Scotch whisky of the US Open as part of a multi-year agreement.
The United States Golf Association (USGA), organisers of the US Open, revealed that Dewar’s will become a “Proud Supporter of the US Open Championship” after signing the long-term agreement to partner to governing body and US Open.
The partnership will begin at the 2021 US Open, which will be played at Torrey Pines Golf Course in San Diego, California from June 14-20. It will be the 121st US Open.
“Dewar’s blended Scotch whisky, like the game itself, can trace its prestigious lineage to the windswept dunes and lush valleys of Scotland,” said Mike Davis, CEO of the USGA.
“It’s an honour to partner with an iconic brand with a rich history that is often associated with the game. We look forward to collaborating with Dewar’s on new experiences for US Open Championship fans.”
Brian Cox, Vice President of Dewar’s North America, added: “Dewar’s and the US Open Championship share many of the same values rooted in a passion for the game and an embrace of its spirit of sportsmanship, authenticity and camaraderie.
“We are truly delighted to partner with the U.S. Open Championship to bring exciting and memorable experiences to fans around this special event.”
Dewar’s are set to produce a special limited-edition commemorative bottle each year during the length of the partnership with the US Open.
This year, it will be a 19-year-old blended Scotch whisky double-aged. The bottle celebrating the 121st US Open Championship at Torrey Pines is expected to be released in the last week of May ahead of the start of the tournament.
Part of the proceeds of the sales of the commemorative bottle will go to the USGA Foundation, which invests in programs to grow the game.
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