Aaron Rai Signs Ambassador Deal With ECCO Golf

PGA Tour and DP World Tour winner Aaron Rai has signed a deal to become an ambassador of ECCO Golf footwear.

Rai, a PGA Tour winner and three-time DP World Tour winner, has enjoyed a breakout period over the last two season to become a top 30 player in the Official World Golf Rankings.

Ahead of the 2026 season, the Englishman has signed as an official ambassador of the ECCO Golf brand having worn shoes as his preference for many previous seasons.

The 30-year-old Rai joins Thorbjorn Olesen, Thomas Bjorn, Erik van Rooyen, Lydia Ko, Xiyu Lin and Freddy Schott among ECCO’s golf ambassadors. Social media star Rick Shiels is also part of the ECCO stable.

Rai, who has a mixed golf bag setup, claimed his maiden PGA Tour win when triumphing in the Wyndham Championship in 2024.

He also has three DP World Tour wins in the 2018 Hong Kong Open, 2020 Scottish Open and 2025 Abu Dhabi HSBC Championship.

Aaron Rai x ECCO Golf Reaction

“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai. “I’ve worn ECCO shoes for a long time, because they’ve always given me the perfect combination of performance and comfort.

“I’ve long admired the brand’s dedication to quality and innovation, and it feels fantastic to make our partnership official.

“ECCO represents everything I value – attention to detail, comfort, and build quality – and I’m proud to now be representing the brand on tour.”

Timo Vollrath, Head of Global Marketing at ECCO GOLF, added: “We’re delighted to welcome Aaron to the ECCO GOLF ambassador family.

“He’s been a great friend of the brand for many years, and his professionalism, humility, and consistency align perfectly with our ethos.

“As one of the world’s best players and a longstanding wearer of ECCO GOLF shoes, this feels like a perfect fit, and we’re excited to support him as he continues his career.”