LPGA Tour star Alison Lee and signed a deal to become a brand ambassador for leading golf shoe manufacturer Ecco Golf.

Lee has agreed a multi-year deal with Ecco Golf that will see her begin playing using Ecco footwear throughout the 2024 season.

The 29-year-old American, who is the world number 18 in the Rolex Rankings, will be sporting the Ecco Golf Tray model during her exploits on the LPGA Tour.

Lee becomes the latest ambassador on tour, joining the likes of Esther Henseleit, Lydia Ko, Nanna Koerstz Madsen, Erik van Rooyen, Freddy Schott, Henrik Stenson and Thomas Bjorn.

Alison Lee Ecco Golf Reaction

Lee said: “I can’t wait to get started in 2024 wearing ECCO GOLF shoes.

“They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity.”

Timo Vollrath, Head of Global Marketing at ECCO GOLF, added: “We are thrilled to welcome Alison to the ECCO GOLF family.

“Her impressive journey in golf perfectly embodies the values we have here at ECCO. We believe this partnership can help to elevate Alison’s game, and we’re excited to work with her in 2024 and beyond.”

Alison Lee Career & Wins

Lee turned professional in 2014 and made an immediate impact, qualifying for the 2015 Solheim Cup despite not winning.

She is yet to win on the LPGA Tour having been beaten by Ciganda in a play-off for the 2016 LPGA KEB–Hana Bank Championship, and again in the 2023 BMW Ladies Championship by Minjee Lee.

Lee did secure her breakthrough win in 2021 when landing the title at the Aramco Team Series Sotogrande.

She also created history en route to landing her second Ladies European Tour title with victory in the Aramco Team Series Riyadh in October 2023.

Lee set a record 36-hole and 54-hole score on the LET with back-to-back 61s and finished the job off with a closing 65 to end on 29-under.

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About Ecco Golf

Ecco Golf shoes are renowned for their exceptional craftsmanship, integrating premium materials with advanced technologies to create shoes that not only enhance a golfer’s performance but also provide superior comfort and support throughout the game.

Their innovative designs, including the Ecco BIOM HYBRID series, feature HYDROMAX water-resistant technology and E-DTS traction systems, ensuring stability and grip in various course conditions.

Ecco’s commitment to quality and sustainability is evident, making their golf shoes a top choice for golfers seeking the perfect blend of functionality and style.