Genesis has extended title sponsorship of the Genesis Invitational with a new long-term agreement with the PGA Tour Signature Event through to 2030.
Ahead of the 2026 Genesis Invitational, the PGA Tour and Genesis announce the signing of a multi-year commitment to remain title partner of the tournament through to 2030.
The announcement was made at Riviera Country Club and attended by PGA Tour CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and Tiger Woods, who hosted the Genesis Invitational.
Genesis took over the title sponsorship of the event in June 2016 and has been synonymous with the Woods-hosted tournament since.
It is a tournament will a rich history having first been held in 1926 with the 2026 edition being the 100th time it has been staged in Los Angeles.
It also marks a return to Riviera Country Club after being switch to San Diego in 2025 when Ludvig Aberg won the title.
Genesis & PGA Tour Reaction
“The PGA Tour is proud to continue our growing relationship with Genesis and appreciate its continued support of The Genesis Invitational, a legacy event on our schedule that annually tests the world’s best players,” said PGA Tour CEO Brian Rolapp.
“As The Genesis Invitational makes its much-anticipated return to Pacific Palisades, this year marks the ideal moment to affirm Genesis’ support of this historic event.”
Tiger Woods added: “I’d like to thank Genesis for their renewed commitment to The Genesis Invitational.
“Together with Genesis, we have found new ways to elevate this tournament over the past decade. We are grateful to Genesis for their continued partnership and support of the tournament and TGR Foundation.”
Euisun Chung, Executive Chair, Hyundai Motor Group, added: “We are proud to extend our partnership with the PGA Tour, Tiger Woods and TGR Foundation, and to continue the journey of The Genesis Invitational through 2030.
“The Genesis Invitational represents the values of integrity, respect and excellence that define both the sport of golf and the Genesis brand.
“As we celebrate the tournament’s 100th playing, this milestone marks a century of progress for the championship.
“Together with our partners, Genesis remains committed to elevating this historic tournament and to creating lasting value not only for the game, but also for our communities and future generations.”