PXG Custom Golf Club has opened in South London to offer a fitting experience as well as equipment and apparel – marking the brand’s first UK location.

PXG London South, as the facility will be known, is located in Esher, Surrey, and is the company’s first “brick-and-mortar location in the United Kingdom”.

The 3,500-square-foot store will combine two custom-fitting bays, state-of-the-art golf simulators and also features a dedicated putter fitting area.

The new store, which opened in November 2023, will also provide golf club equipment and apparel sales from the one venue.

“We’ve built a very loyal base of PXG Troops across the UK thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons.

“Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

Renee Parsons, President and Executive Creative Director of PXG Apparel, added: “What we deliver is like nothing else in the industry.

“Whether clients come in for a fitting or to shop our latest sport fashion designs, they will be treated to an unparalleled shopping experience that is engaging, personal, and fun.”

PXG London South Location & Address

The Parsons Xtreme Golf London South venue is located at Royal Mills, Unit 1, Sandown Industrial Park, Mill Road, Esher, Surrey KT10 8BL

PXG London South is open Tuesday through Saturday and is supported by PXG’s Master Fitters and Retail Associates.

Appointments are not required to shop PXG’s expansive offerings, but club fittings can be booked online or over the phone by calling 0800 066 9449.

About PXG

PXG is known as Parsons Xtreme Golf and was founded by entrepreneur and self-proclaimed golf nut Bob Parsons.

PXG creates everything from ground-breaking golf clubs to sport fashion apparel and works with a wide range of professionals in the sport.

Among the PXG tour stars are Joel Dahmen, Zach Johnson, Mason Andersen, Paul Barjon, Eric Cole, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Michael Gligic, Grant Hirschman, Bo Hoag, Michael Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Shad Tuten and Dylan Wu.

In the women’s game, PXG have Celine Boutier, Austin Ernst, Mina Harigae, Yu-Sang Hou, Megan Khang, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Jennifer Song, Linnea Strom and Ellinor Sudow on their roster.