Rocket Mortgage Classic sponsorship extended to 2027

Rocket Mortgage Classic sponsorship extended through to 2027

Rocket Mortgage extend their PGA Tour sponsorship.

Rocket Mortgage Classic Flag

Sponsorship of the Rocket Mortgage Classic has been extended to 2027 after mortgage lender strengthened their backing of the PGA Tour event.

The tournament is Detroit’s only PGA Tour event having first been held at Detroit Golf Club in 2019, and it will continue to have the backing of Rocket Mortgage through to 2027.

The Rocket Mortgage Classic replaced the Quicken Loans National in Washington D.C, which the company sponsored from 2014-18.

Nate Langley won the inaugural Rocket Mortgage Classic in 2019 and has been followed by Bryson DeChambeau and Cameron Smith in the following two years.

“From the very beginning, Dan Gilbert’s vision was to bring a world-class golf event to Detroit, shining a light on the city and raising money for partners doing amazing work in our community,” said Jay Farner, CEO of Rocket Mortgage and Rocket Companies.

“Since then, Rocket Mortgage, the tournament team and the PGA Tour have all worked tirelessly to establish an event that has a lasting impact on golf fans as well as neighborhoods throughout Detroit.

“We have built tremendous momentum and won multiple awards for our event from the PGA Tour. But, more importantly, we have been able to take on very important initiatives, like helping to bridge the digital divide in Detroit.

“We are looking forward to seeing the impacts of this tremendous event for many more years to come.”

Changing the Course Initiative

The Rocket Mortgage Classic will continue to focus on its Changing the Course initiative.

This program aims to end the digital divide in Detroit by making data-driven investments into the city and philanthropic partners that assist in providing technology, internet access and digital literacy training to residents.

The goal is to ensure residents have access to these tools within a 15-minute walk of their home.

Charitable proceeds raised from the 2020 Rocket Mortgage Classic totaled over $2.7 million, surpassing the $1.2 million that was raised from the 2019 Rocket Mortgage Classic.

More than $3.5 million of these proceeds were invested directly into Detroit and Southeast Michigan-based organizations. Funds are disbursed by the Rocket Giving Fund.

“The Rocket Mortgage Classic is an unparalleled opportunity to highlight all the great work taking place in Detroit, one of the great sports towns in America, and we’re excited to continue our partnership with Rocket Mortgage and the Rocket Mortgage Classic through 2027,” said PGA Tour Commissioner Jay Monahan.

“We are proud that the Rocket Mortgage Classic has been a leader from day one in ensuring – through its work with local businesses and community leaders – that the tournament represents the diversity of the community.”

The inaugural Rocket Mortgage Classic in 2019 won the PGA Tour’s “Fair Way Award,” recognising it as the leader in diversity, equity and inclusion initiatives.

Rocket Mortgage golf brand ambassadors include Bryson DeChambeau, Rickie Fowler and Lexi Thompson.