Eastside Golf has broken new ground with the opening of a first US-based retail store located in Detroit Metropolitan Airport (DTW) in Michigan.
The new store is located at Gate 34 in Terminal A at the Detroit Metropolitan Airport (DTW) and marks a new chapter of the Eastside Golf story.
The decision to open the store in Detroit is a nod to the background of owners Olajuwon Ajanaku and Earl Cooper and their time spent in the city.
Ajanaku was based in Detroit when he first designed Eastside apparel, while Cooper was born in Flint and spent years working as a PGA Teaching Professional at the Detroit Golf Club.
The first Eastside Golf store is being operated in partnership with Paradies Lagardere, a global leader in travel retail and the operator of PGA TOUR Shopss
The Eastside Golf store will span approximately 300 square feet and offer a selection of the brand’s signature apparel and accessories, including signature Swingman sweatshirts, tracksuits, performance polos and bucket hats.
“I came up with the idea for Eastside Golf while I was working in finance in Detroit,” said Olajuwon Ajanaku, Eastside Golf’s founder and Creative Director.
“I remember showing Earl a sketch of our Swingman logo, and he suggested I put it on a t-shirt. I did, and I was stopped so many times while I was walking around Detroit by people asking where I got this shirt.
At that point, I knew there was something there and Eastside Golf was born. With that history, it just feels right to open our first store here.”
Earl Cooper, co-founder of Eastside Golf, added: “Detroit, and the state of Michigan, will always have a special place in my heart.
“I was born in Flint, and became the first-ever Black PGA Teaching Professional at the Detroit Golf Club. To be able to open our first store in a city that has so much meaning for both Olajuwon and me feels like a full circle moment for our brand.”
About Eastside Golf
Eastside Golf is a leading new golf apparel brand that was founded in 2019 by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper.
The brand has partnerships with Jordan Brand, the NBA, MLB, and major US retailers have helped expand golf’s reach, change the perception of the game and achieve greater relevance with new audiences around the world.
Eastside Golf have announced partnerships with leading national fashion and sports retailers, including Nordstrom, Golf Galaxy, DICK’S Sporting Goods and House of Sport, as well as in PGA TOUR Shops.
The company also operates a retail store in Tokyo in partnership with High Draw.
Eastside Golf clothing has been worn by NBA stars Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama.
On the PGA Tour and DP World Tour, Eastside Golf have teamed up with ambassadors Joseph Bramlett and Eugenio Lopez-Chacarra.
James is an avid golfer and reviews golf equipment and new gear for GolfReviewsGuide.com as well as providing the latest golf news. You will find him on a golf course wherever possible.