Major champion Justin Thomas has signed a partnership with Fanatics Betting and Gaming and will promote the companies sportsbook during tournament play.

The deal was struck ahead of the 2024 USPGA Championship, which took place in Thomas’ home state of Kentucky at Valhalla Country Club.

Thomas becomes the first official partner of the Fanatics Sportsbook and will promote the betting site with logos on his bag or apparel throughout the season.

The link up will help grow the Fanatics brand among golf fans with new features, coverage and betting markets being launched within the sportsbook.

Justin Thomas Fanatics Reaction

“I am excited to be the first official partner of the Fanatics Sportsbook,” said Thomas in a news release about the partnership.

“Whether it’s football, basketball or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, added: “Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game.

“The Fanatics family couldn’t be more excited to partner with him.”

READ: What’s in Justin Thomas’ bag?

About Fanatics Sportsbook

The Fanatics Sportsbook is part of Fanatics Betting and Gaming, which is a subsidiary of Fanatics Holdings Inc.

The Fanatics Sportsbook is available on iOS and Android, offering fast signup, easy betting and transparent withdrawals for customers in licenced states in the US.

Fanatics have introduced a range of new golf features including enhanced live event center with shot-by-shot data, leaderboard tracking and course maps directly in the app.

They also have fully integrated Odds Factory from Banach Technology to enhance golf offerings, with more betting markets, improved uptime and faster settlement speeds.

Customers will also be able to stream select Par 3 holes in the app.