Lottie Woad Signs Ambassador Partnership With FM Global

Leading LPGA Tour and Ladies European Tour star Lottie Woad has signed a partnership to become a brand ambassador for FM Global.

Woad has enjoyed a breakthrough 2025 season, winning as an amateur in the KPMG Women’s Irish Open and then on her first start as a professional in the Women’s Scottish Open.

Her growing status in world golf has seen FM Global named as the latest company to become one of Woad’s sponsorship deals and partners.

The partnership will see Woad sport FM’s logo on the front of her hat across all LPGA Tour and global golf events, as well as participate in a number of FM client and employee events.

Lottie Woad x FM Global Reaction

“Becoming part of the FM team as their newest ambassador is incredibly exciting, especially as I’ve seen firsthand how committed the brand is to supporting women’s golf and the game overall,” said Woad.

“FM’s focus on resilience and performance aligns closely with my values, and I’m proud to represent a brand dedicated to advancing opportunities for the next generation of athletes.”

Malcolm Roberts, chairman and chief executive officer of FM, added: “We are thrilled to partner with Lottie Woad, one of the most exciting young athletes in professional golf.

“At FM, we share Lottie’s commitment to preparation, performance and excellence, and we are proud to support her as she begins her journey as a professional athlete.”

FM Global Golf Sponsorships

Commercial property insurance company FM Global back the FM Championship on the LPGA Tour as part of a five-year deal.

They have also signed a brand ambassador deal with Megan Khang and world number two in the men’s game Rory McIlroy.

The brand has also teamed up with McIlroy’s Boston Common Golf Club in the TGL with a sponsorship deal in the innovative league.