The first-ever Masters at Madison Square Park will be staged as a watch party for all four days of the 2026 Masters from April 9-12.
The first golf major of the year might be taking place at Augusta National in Georgia, but fans in New York City don’t have to miss out on the action from the Masters.
That’s because a first-ever watch party is taking place in Manhattan with all four days being streamed at the Masters at Madison Square Park.
The event is taking place at the intersection of Fifth Avenue and Broadway at 23rd Street in New York.
IBM is hosting the event with attendees able watch the action unfold with live viewing of the Masters Tournament all weekend long.
Visitors to Madison Square Park can play a replicated iconic hole on an AI-powered golf simulator, purchase limited edition merchandise and specialty themed food and beverage items are part of this experience.
Shake Shack will be serving up limited quantities of three iconic Masters-inspired menu items – a Clubhouse Pimento Cheese Sandwich, Clubhouse Egg Salad Sandwich and the Peach 50/50.
The facility with be open from 7.30am-8.00pm on Thursday, April 9, 8.30am-8.00pm on Friday, April 10, 9.00am-7.30pm on Saturday, April 11 and 10.00am-7.30pm on Sunday, April 12.
The golf simulator for the 12th hole at Augusta will be open from 12.00pm on Thursday, 9.00am Friday and Saturday and 10.00am Sunday.