LPGA and Ladies European Tour star Olivia Cowan has signed as an ambassador with PXG for the 2026 season and beyond.
It has been a busy time for PXG with the announcement of their partnership with Cowan following similar agreements with Marco Penge and Aldrich Potgieter.
Germany’s Cowan joins the two newcomers and fellow female stars Celine Boutier, Megan Khang and Auston Kim in the PXG stable.
Cowan will compete with a full bag of PXG equipment including the new Lightning driver, woods and hybrids, 0317 CB irons, Sugar Daddy III wedges and PXG Battle Ready II One & Done Putter.
In addition, Cowan will wear PXG Apparel on the course as part of the multi-year agreement with the brand.
Olivia Cowan x PXG Reaction
“A PXG fitting removes uncertainty and lets me focus on playing my best,” Cowan said. “The clubs are built for my swing, not the other way around, and that’s huge at the tour level and just as meaningful for golfers of every ability.”
“PXG Apparel makes me feel put together and comfortable, whether I’m practicing or competing. The fit is modern without feeling restrictive, which I really appreciate.”
PXG Founder and CEO Bob Parsons added: “Olivia is exactly the kind of athlete we want representing PXG.
“She’s focused, motivated, and always looking ahead. She believes in the importance of custom fitting, understands performance, and brings authenticity to everything she does. We’re proud to welcome her to the PXG Troops.”
Olivia Cowan Career Wins & Success
Cowan claimed her first Ladies European Tour victory when winning the Hero Women’s Indian Open in October 2022 with victory on what was her 96th start of the LET.
Cowan shot to prominence when winning three times on the LET Access Series in the space of four months in 2015.
She took the titles in the ASGI Ladies Open, Boras Ladies Open and Norrporten Ladies Open before graduating onto the LET Tour.