PGA Tour winner Will Zalatoris has signed a brand ambassador partnership with Lexus and will promote the leading car manufacturer on the course.

The partnership between Zalatoris and Lexus began at the 2024 The Players Championship at TPC Sawgrass as the brand’s logo appeared on his golf bag.

The American will also promote Lexus off the course as part of the company’s ambassador program, which aims to reach a younger audience.

The partnership works well with Zalatoris based in Dallas and Lexus USA having been headquartered in Texas since 2014.

Will Zalatoris Lexus Reaction

“As a Lexus owner and fan of the brand, I’m honored to partner with Lexus and be a part of their roster of golf champions,” said Will Zalatoris.

“I’m so excited to represent a world-class brand so close to home and I can’t wait to get the all-new GX when it arrives.”

Kevin Higgins, general manager, Lexus marketing, added: “Lexus planted its roots in Texas in 2014, so we’re excited to partner with Will Zalatoris, a world-class golfer in our own backyard.

“With each addition to our golf ambassador roster, we’re breathing new life into the Lexus golf program, and we’re excited for Will to introduce the Lexus brand to new audiences and young people around the world.”

Will Zalatoris Wins & Career

Will Zalatoris ended his wait for a PGA Tour win when landing the title at the FedEx St Jude Championship in August 2022.

Zalatoris had suffered play-offs defeats in the 2022 Farmers Insurance Open and then at the 2022 USPGA Championship when losing to Justin Thomas in the three-hole decider at Southern Hills.

He also finished second to Hideki Matsuyama in the 2021 Masters, and again to Matt Fitzpatrick in the 2022 US Open.

Zalatoris’ only previous win of his professional career came on the Korn Ferry Tour in 2020 when landing the TPC Colorado Championship.

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About Lexus

Lexus‘ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers.

Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles.

With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.