The new 2023 Adams IDEA driver marks the return of the popular brand after a 10-year absence. How does it perform and who are Adams targeting?

Adams Golf is a huge name in golf, but there had been no new releases for more than 10 years since the brand was bought by TaylorMade Golf.

Adams is back now with the driver part of a complete IDEA series of that also includes fairway woods, hybrids, irons and wedges with the range launched in 2023.

The Adams IDEA driver has been introduced as a game-improving option for mid and high handicap golfers? We got our hands on the new model and tested it out.

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Adams IDEA Driver Specs & Design

The Adams driver is among the most forgiving new releases with the brand focusing in on the game-improvement sector for their return to the golf world.

Suited as a mid-handicap driver option or a good choice for higher handicappers, the new IDEA model is all about offering forgiveness off the tee to help find those fairways with greater consistency.

The IDEAs have an elegant black look and is made from a multi-material construction, including a carbon sole, that delivers impressive ball speeds and distance.

The driver features a Velocity Slot behind the face which helps increase the flex and deliver more speed from across the face.

Adams’ designers have also made the face variable thickness to maintain those speeds, particularly on the off-center strikes from the toe or heel of the club.

The IDEA driver is sold in three loft options: 9 degrees, 10.5 degrees and 12 degrees with four degrees of adjustability available (+2 or -2 degrees).

Adams IDEA Driver Review: Is it any good?

Adams haven’t gone overboard with the design of the IDEA driver on their comeback – instead they have focused on the end result.

While the look is pretty standard and doesn’t standout as breaking the mould, that is no bad thing. The focus with this driver has been on the forgiveness it affords golfers.

If you lack consistency in finding the center of the face, this is a driver that should be on your radar. In testing we found toe strikes had only minimal reduction in average distances.

It is a great choice for 10+ handicap looking for a driver that is incredibly forgiving, won’t break the bank and helps iron out those left to right fades and slices in particular.

FAQs

When is the Adams IDEA driver release date?

The new driver was first released in mid-2023 to signal the return of the Adams brand.

How much does the Adams IDEA driver cost?

The need IDEA driver costs $299.99 and is among the best value for money options.

What are the Adams IDEA driver specs?

The IDEA driver is sold in three loft options: 9 degrees, 10.5 degrees and 12 degrees with four degrees of adjustability available (+2 or -2 degrees).

What Adams says about the IDEA driver:

“Having the Adams Idea Driver in your bag is a major confidence boost. It’s packed with forgiveness and engineered to send balls flying. And it’s super sleek so you’ll look like a pro every time you pull this club.

“A little forgiveness goes a long way. And this multi-material driver delivers the stability and ball control you need to stay in play.

“The Velocity Slot gives the clubface the flex and rebound it needs to send balls flying further, faster— even on off-center strikes.

“We varied the face thickness and concentrated the fastest parts where it counts the most. So you get rocket speeds off center-face and solid distance towards the heel and toe.

“No matter your level of play, you deserve equipment that complements your game. The 4º Loft Sleeve gives you the freedom to match your driver to your swing.”