Adidas has signed a partnership deal to become the Official Apparel Supplier to the Ladies European Tour for the next three seasons through to 2026.

Ahead of the start of the 2024 LET season, the partnership was announced with confirmation of the three-year deal.

As part of the Official Apparel Supplier agreement, Adidas will provide uniform, footwear, and accessories to all LET staff across the 2024, 2025 and 2026 seasons.

Adidas & Ladies European Tour Reaction

Andrew Law, General Manager for adidas Golf – EMEA said: “As we embark on this exciting journey with the Ladies European Tour, it’s truly remarkable to witness the depth of talent and passion within women’s golf.

“Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.

“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication.

“Together, we strive to elevate the women’s game, inspire future generations, and create unforgettable moments on and off the course.”

Fiona Harold, Commercial Director of the LET, added: “We are so excited to welcome adidas into the LET family for the next three years.

“Adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open.

“This partnership is a great fit for both organisations. As a global Tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”

Adidas Commitment

Adidas linked up with the LET in 2023 when becoming one of the main sponsors of the AIG Women’s Open, one of the five majors of the women’s game.

The brand is also a sponsor of LET winner Linn Grant, who was involved in the announcement of the new three-year tie up.

Grant said: “I’m really excited that the LET and adidas have partnered together. I’m always excited to see adidas work with different organisations and I’m very glad to see them join forces with the LET.

“I’m excited to be a part of a company that supports women’s golf and women’s sports at a time where the women’s sport space is going to evolve so much in the next few years.

“Being an adidas player, I’m not only a golfer, but I’m also an adidas athlete. Seeing the company not only on the golf course, but also seeing the things they do outside of golf and in other sports is great.

“They’re a very progressive brand and it’s fun to be part of their team and being with a company that reaches outside of the golf world is fun and exciting for me.”