The PGA Championship has announced ESPN Bet as their Official Sports Betting Sponsor for the 2024 major as part of a three-year partnership.

The PGA of America, who are the organisers of the 2024 USPGA Championship, signed a “multiyear” sports betting partnership with PENN Entertainment from 2024 to 2026.

PENN Entertainment will use their ESPN Bet brand as part of the deal, which begins with the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky from May 16-19.

They will also be partners for the 2025 PGA Championship at Quail Hollow Club in Charlotte, North Carolina, and the 2026 tournament at Aronimink Golf Club in Newtown Square, Pennsylvania.

It is the first time in the history of the USPGA Championship that the event has had a betting sponsor or partner – and in fact is the first time any golf major has done so.

PGA Championship ESPN Bet Reaction

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.

“The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”

Jason Birney, Vice President of Operations, PENN Interactive, added: “We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major.

“We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN.

“With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”

About ESPN BET

ESPN Bet is a leading US online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

At the USPGA, there will be an ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole, which will be a premium hospitality space available only to ESPN BET account holders.

The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more.

ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship.

The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms.

In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.