Major champion Shane Lowry has teamed up with leading global advisory and investing platform Consello and RBC in two a long-term partnership.
Lowry has signed a multi-year ambassador partnership with Consello from the 2026 season onwards and also become the newest Team RBC brand ambassador.
The Irishman will be a Consello Ambassador, with the brand’s logo appearing on his golf apparel throughout the 2026 PGA Tour and DP World Tour season and at related appearances.
Lowry’s golf bag will also feature Consello branding with the company’s Sports and Entertainment arm behind the deal.
The deal was struck by Consello Founder, Chairman and CEO Declan Kelly, who is known to 2019 Open Champion Lowry.
As part of his partnership with RBC, Lowry will sport the bank’s logo on his apparel and bag throughout the 2026 season on tour and during TGL matches.
Lowry joins Adam Hadwin, Alena Sharp, Brooke Henderson, Corey Conners, Mackenzie Hughes, Nick Taylor, Sahith Theegala, Sam Burns and Taylor Pendrith as RBC ambassadors.
Shane Lowry x Consello Reaction
Declan Kelly, Consello Founder, Chairman and CEO, said: “Shane brings enormous talent, a relentless pursuit of excellence and great humility as a golfer and person.
“He represents the very best of his sport, and his values align naturally with those of our firm. We are proud to partner with him and look forward to supporting him in the years ahead.”
Shane Lowry added: “I’ve known Declan for many years, and I’ve watched with great admiration the distinct and ambitious growth of Consello since its formation.
“I’m proud to be associated with a firm so relentlessly focused on helping the best in the world be even better and excited to be partnering with the team.”
Shane Lowry x RBC Reaction
“RBC’s reputation as a top, global financial institution and their unwavering commitment to golf is something I deeply admire,” said Lowry.
“Throughout my career on the PGA Tour, I’ve seen how their insight and expertise makes them a partner I can trust as I establish and grow my legacy for me and my family.
“I’m thrilled to be the newest member of Team RBC and am proud to represent their brand on TOUR.”
About Consello
Consello is an Advisory and Investing Platform with offices in New York, Miami, Atlanta, Dublin, Belfast, London, Abu Dhabi and Riyadh.
Consello’s advisory expertise spans Corporate Advisory; M&A; Management Consulting; Talent; and Sports and Entertainment.
The investment business Consello Capital identifies high-potential mid-market companies and invests capital and expertise to transform their growth.
About RBC
Royal Bank of Canada is a global financial institution first founded in Canada and is the country’s biggest bank and one of the largest in the world, based on market capitalization.
RBC has 101,000+ employees serving 19 million clients in Canada, the United States and 27 other countries.
In golf, RBC is the title sponsor of two PGA Tour events in the RBC Canadian Open and the RBC Heritage, and is a partner of the CPKC Women’s Open on the LPGA Tour.