Titleist have launched their first alignment ball with the launched of the Tour Soft AIM 360° golf balls featuring a unique stripe.
The balls feature the new innovative 360° Alignment Integrated Marking (AIM) system and are designed for players seeking a combination of soft feel, distance and enhanced alignment.
The new technology is similar to the stripe that TaylorMade added to their Tour Response Stripe ball and is designed to enhance precision in both putting and tee shots.
Titleist have also created the AVX AIM 360° as part of the 2025 launch with both new models set for a big impression on golfers around the world, while the AIM technology is also available in the 2026 Left Dash ball.
Titleist Tour Soft AIM 360° Ball Design & Features
Building upon the foundation of the standard Tour Soft, the AIM 360° model features a 360-degree alignment marking to assist golfers in achieving more accurate putts and tee shots.
The Titleist Tour Soft is designed for handicap golfers seeking a combination of soft feel and distance and the new AIM 360° brings enhanced alignment features to the mix.
The balls are a two-piece design featuring a large, fast core aimed at delivering longer distance and a soft feel.
The Tour Soft AIM 360° maintains those core attributes of the original version offering a soft feel suited to golfers with slower swing speeds and reliable performance and distance gains.
The new 360 stripe is designed to provide a visual aid and potentially improve consistency in shot setup – particularly on the greens.
The new Tour Soft has a thin Fusablend cover designed to provide dependable greenside spin and control, while the 346 quadrilateral dipyramid dimple design is aimed at promoting consistent ball flight.
The Tour Soft AIM 360 is only available in white at present.
Titleist Tour Soft AIM 360° Golf Balls Review: Is it any good?
Positioned as a mid-priced option, the Tour Soft AIM 360° is a great choice for golfers who want premium features without the higher cost associated with tour-level balls.
Like the original version, the design focuses on delivering a balance between feel, distance and control and as a result you will find it is suitable for a wide range of players and handicap levels.
They deliver good distance off the tee, a relatively expected trajectory and ball flight and plenty of control around the greens thanks to that soft feel.
The key, of course, is the alignment in this model and you can look forward to rolling in more putts on a more consistent line.
FAQs
What is the 2025 Tour Soft 360° AIM release date?
The ball was officially released in May 2025.
How much does the Titleist Tour Soft AIM 360° balls cost?
The new golf balls are priced at $44 per dozen.
What colours are the Tour Soft AIM 360° golf balls available in?
The balls are sold in both white only with the 360-degree alignment aid.
James is an avid golfer and reviews golf equipment and new gear for GolfReviewsGuide.com as well as providing the latest golf news. You will find him on a golf course wherever possible.