World number one Lilia Vu has signed a partnership with Ally Financial for the 2024 season and beyond.

Team Ally is a collective of influential athletes and creators and LPGA Tour star and two-time major winner Vu is the latest to team up with the brand.

Like all brand ambassadors of Team Ally, Vu will advise the company on how the brand can create the biggest impact through investments in women’s sports.

Vu and caddie Cole Pensanti will also display Ally’s logo on the front of their hats during all USGA and LPGA competitions as part of their deal.

The signing of Vu came on the same day that Ally Financial announced a partnership with USGA to sponsor the US Open and US Women’s Open.

Lilia Vu Ally Financial Reaction

“I’m proud to be partnering with Ally as they align with the USGA and continue their mission to change the game for women’s sports and elevate the U.S. Women’s Open,” said Lilia Vu.

“Their commitment to advancing equity in women’s sports is unprecedented, and I look forward to working with their team and my fellow brand ambassadors to create change while encouraging others to do the same.”

Lilia Vu Career Wins

Lilia Vu enjoyed a breakout 2023, winning on the LPGA Tour for the first time, landing two majors, making her Solheim Cup debut and earning the number one world ranking.

Vu won the LPGA Thailand in February for her breakthrough win on the LPGA Tour.

The American underlined her growing reputation by taking the title at the Chevron Championship at The Woodlands for her first major success as she beat Angel Yin in a play-off.

At the AIG Women’s Open, Vu recorded a stunning six shot victory over Charley Hull at Walton Heath for her second major title.

She then added another title to her name when victorious in The Annika driven by Gainbridge in November.

Vu first emerged in 2021 when winning three times on the Symetra Tour (now Epson Tour) with victories at Garden City Charity Classic, the Twin Bridges Championship and the Four Winds Invitational.

She has recently announced partnerships with Arcis Golf to become an ambassador and sponsorship with Acumatica.

READ: What’s In Lilia Vu’s Bag

About Ally Financial

Ally Financial Inc is a financial services company with the nation’s largest all-digital bank and an industry-leading auto financing business, driven by a mission to “Do It Right” and be a relentless ally for customers and communities.

The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services.

The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings.

Ally is a market mover in women’s sports, led by its unprecedented 50/50 Pledge, which is an initiative Ally launched to reach parity across its paid media spend in men’s and women’s sports.

This deal contributes to the 50/50 Pledge as Ally will now integrate into the USGA’s best-in-class media coverage.

As part of this relationship, Ally will invest significantly with NBC Universal Media as part of its media commitment, which will also give Ally category exclusivity for in-broadcast features during the U.S. Women’s Open.