Premium brand Rhone has signed a partnership to become the Official On-Course Apparel Partner of the LPGA Tour and Epson Tour in 2024.

The premium wellness and performance lifestyle brand will not only partner with official apparel for both theL LPGA and Epson Tours, they also become the Official Staff Uniform Provider of both too.

As part of this collaboration, Rhone will provide uniforms for LPGA Tour and Epson Tour staff, beginning with the official launch of Rhone’s highly anticipated women’s line in spring 2024.

The collection aims to empower women with high-quality, functional, and stylish activewear and performance-driven lifestyle apparel.

The partnership will also see Rhone feature fan expo displays at four LPGA Tour tournaments throughout the 2024 season to engage with golf fans.

Rhone have also committed to help grow the LPGAUSGA Girls Golf program to get more budding young girls into the sport.

There will also be direct support for the LPGA’s Athlete Development Program and use of female professionals to help promote the new women’s line.

Rhone & LPGA Reaction

“We are thrilled to partner with LPGA as the LPGA Tour Official and Exclusive On-Course Apparel Partner,” says Nate Checketts, CEO and Co-Founder, Rhone.

“LPGA and its players are an inspiration, and it is an honor to have Rhone aligned with the organization as we enter a new chapter of our brand with our women’s offering.”

Emma Crepeau, Chief Growth Officer, Rhone, added: “The LPGA and Rhone are united by a common passion and a shared commitment to innovation and excellence.

“Together, we combine our missions to inspire performance, empower individuals to reach their full potential, and to instill life skills within communities.

“Fueled by our collective support in the pursuit of progress, we look forward to working together to assist talent in developing and achieving success.”

LPGA Commissioner Mollie Marcoux Samaan said: “Rhone’s commitment to versatile and quality performance products aligns seamlessly with the needs of our staff, who work tirelessly every day to ensure the world’s best golfers can reach their peak performance.

“But this partnership is about so much more than just uniforms – it’s helping enhance athlete performance and empowerment across the women’s game.

“We’re excited about the opportunities ahead because Rhone shares our values and, together, we’re deeply committed to elevating, inspiring and advancing girls and women on and off the golf course.”

About Rhone

Founded in 2014 and led by brothers Nate & Ben Checketts, Rhone is a premium wellness brand whose mission is to positively impact lives through their commitment to mental fitness, inspiring community and their products crafted for performance.

With a Women’s Collection launching in May 2024, Rhone’s dedication to inclusivity and wellness aims to inspire and outfit those who challenge themselves in their relentless pursuit of progress.

In addition to a robust E-commerce business, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand’s signature Mind & Muscle events.