Blackstone has named Tommy Fleetwood its first global brand ambassador in a move aimed at supporting its private-wealth push and widening its reach among wealthy investors.
The partnership links Fleetwood, one of golf’s top-ranked players, with one of the world’s largest alternative asset managers.
Fleetwood, who is ranked world number four, will serve as the first ever global brand ambassador for Blackstone as part of a long-term partnership that will to bring its performance story to private wealth investors.
Fleetwood will wear the Blackstone logo on his cap and clothing on the course as well as on his golf bag.
Tommy Fleetwood x Blackstone Reaction
Tommy Fleetwood said: “I am extremely proud to represent Blackstone as its global ambassador on the world stage.
“Consistency, trust and striving to improve every day are just some of the values that I know we share and that make this partnership truly special.
“I am excited to join a powerhouse in global finance, that operates at the highest level and look forward to our story.”
Jon Gray, President and Chief Operating Officer of Blackstone, added: “Tommy Fleetwood exemplifies the qualities that define our firm and resonate with our clients – disciplined performance, fierce determination, and high ethical standards.
“That mindset reflects how we try to operate every day. We’re genuinely excited to partner with someone who is committed to winning and doing it in the right way.”
About Blackstone
Blackstone describes the company as being the world’s largest alternative asset manager and boasts over $1.3 trillion in assets being managed.
The company invest in real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds.