Alex Noren: What’s In The Bag

Alex Noren ended a seven year drought when lifting the titles at the British Masters and BMW PGA Championship in August and September 2025. A look at Alex Noren: What’s In The Bag.

Noren last won in 2018 but return to the winners’ circle with his second victory in the British Masters, having also won the event in 2016. In the 2025 British Masters at The Belfry, Noren finished one shot clear of Nicolai Hojgaard and Kazuma Kobori.

Three weeks later, the Swede was lifting the 2025 BMW PGA Championship for the second too, adding to his 2017 success at Wentworth as he defeated Adrien Saddier in a play-off.

Alex Noren wins his second BMW PGA Championship 🏆

It's two victories in 21 days. #BMWPGA | #RolexSeries pic.twitter.com/CxcWK97imG

— DP World Tour (@DPWorldTour) September 14, 2025

It is now 12 DP World Tour wins for 43-year-old Swede Noren, who claimed his first win on the tour in the 2009 Omega European Masters.

He went on to win the Wales Open and Nordea Masters in 2011, the latter again in 2015 and the Scottish Open, Omega European Masters, British Masters and Nedbank Golf Challenge in 2016.

Noren’s most recent wins came in the 2017 BMW PGA Championship and HNA Open de France, while he also won his first professional tournament in the 2006 Rolex Trophy on the Challenge Tour.

Noren won the Ryder Cup on his only time representing Europe in 2018 and is a vice captain for the 2025 Ryder Cup. He also won the Hero Cup for Continental Europe in 2023.

What’s In The Bag Alex Noren (at the BMW PGA Championship in September 2025)

Driver: Callaway Paradym Ai Smoke Max D (9 degrees) (Read the Review)

Woods: Callaway Paradym Ai Smoke (3-wood, 15 degrees) (Read the Review)

Hybrids: Callaway Apex Proto UW (19 degrees) (Read the Review)

Irons: Callaway Apex TCB (4-iron to 9-iron)

Wedges: Callaway Opus (46 degrees, 50 degrees, 56 degrees & 60 degrees) (Read the Review)

Putter: Odyssey O-Works 1W Putter

Ball: Callaway Chrome Tour (Read the Review)

What’s In The Bag Alex Noren (at the British Masters in August 2025)

Driver: Callaway Paradym Ai Smoke Max D (9 degrees)

Woods: Callaway Paradym Ai Smoke (3-wood, 15 degrees)

Hybrids: Callaway Apex Proto UW (19 degrees)

Irons: Callaway Apex TCB (4-iron to 9-iron)

Wedges: Callaway Opus (46 degrees, 50 degrees, 56 degrees & 60 degrees)

Putter: Odyssey O-Works 1W Putter

Ball: Callaway Chrome Tour